“The human mind, after all, has the creative impulse built into its operating system, hard-wired into its most essential programming code. At any given moment, our brain is automatically forming new associations, as it continually connects an everyday x to an unexpected y. This book is about how that happens. It is the story of how we imagine.”
- Jonah Lehrer, Imagine: How Creativity Works
(via Imagine: How Creativity Works | Wired Science | Wired.com)